Lesson 7: Marketplace Metrics to Measure Success

7.1 What are Lucid’s Marketplace metrics?

Learn more about the metrics Lucid uses to measure survey optimization.

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7.2 Incidence Rate (IR)

Find out how IR calculates the number of respondents that qualify for your survey. 

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7.3 Drop Rate

Gain a better understanding of drop rate and its impact on your studies.

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7.4 Conversion Rate

Review the basics of conversion rate and its importance on survey health. 

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7.5 Mobile Optimization

Mobile optimize your survey to increase conversion rate and overall respondent experience.

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7.6 Earnings Per Click (EPC)

Learn more about EPC, one of the most important metrics for Marketplace suppliers. 

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7.7 Respondent Experience (RX)

Provide a great experience that encourages respondents to continue participating in studies. 

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