Let’s get knowing.

Everyone benefits from data-driven knowledge – whether you’re conducting market research, polling, academic studies or seeking to better understand your advertising campaigns and brand lift. Lucid delivers powerful answers, inspired by the sentiments of real people.

Lucid is trusted by hundreds of global brands.

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A better way to find answers.

The Lucid Marketplace makes it all possible. With a direct connection to the world’s most trusted sample providers, Lucid users can reach millions of survey respondents.

Unique respondents to date

Suppliers

Questions answered

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Market Research &
Insights Solutions

Agencies, brands, firms, and many other organizations use
the Lucid Marketplace to conduct market research.

  • Gauge an audience’s opinions
  • Understand consumer behaviors
  • Predict purchase intent
  • Track sentiments over time
  • Inform product development
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Marketing & Ad Solutions

Find out how your campaigns are performing. Determine how your creative and placement are impacting your brand lift. Learn how your target audience is responding to your ads and make adjustments as needed.

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Academic Solutions

Reach online audiences to participate in your research. Lucid’s flexible solutions allow you to easily reach survey respondents within targeted demographics. Data from our Marketplace is also eligible for IRB approval.

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Polling Solutions

We enable pollsters and other opinion researchers to gather first-party data to reveal the opinions, sentiments, and behaviors of specific audiences. The scale of our Marketplace allows studies to be run quickly, when responses are most relevant.

“I love Lucid. I wanna buy more through Lucid. It just makes life easy.”

Jonathan Nadeau
Field Manager & Analyst, Abacus Data
Marketplace Customer

Latest Blogs  

What Is Concept Testing?

What Is Concept Testing?

Prior to launching a new product or offering, you can use concept testing to learn more about what customers think of your idea.

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What Is Product Research?

What Is Product Research?

Perhaps you have an idea for a new product but need help with research and development. There are many aspects of product research to consider.

read more

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