Polling and Political Research Professionals

With access to millions of online respondents, Lucid can help you survey the specific demographics you need for your polling research. In fact, Lucid data has been published in many different studies

Polling Solutions with LUCID

Whether you are running a general population, nationally-representative, or highly targeted survey, we have solutions to help you complete your study quickly and affordably.

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Greater Feasibility

Our Marketplace is massive, which means you have direct access to a high number of respondents who meet your targeting criteria.

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Survey Protection

Lucid has a system of robust security measures in place to identify fraudulent behavior and prevent bad actors from participating in your studies.
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Fast Results

Another perk of the Marketplace is the programmatic connections that instantly match your surveys with respondents – so you will get results quickly.
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Flexible Research Options

With self-serve software, like Marketplace and Theorem, as well as professional services, we’ll make sure you have an option that works for you. 

Frequently Asked Questions

How long does it usually take for studies to start fielding?
Most studies begin fielding within hours of being launched – although the fielding time will vary, based on the length of your survey, cost per interview (CPI), and the audience you’re targeting. Harder-to-reach audiences may take longer to field. 
Where are Lucid respondents sourced?

There are a few different ways that respondents are sent to surveys. Some respondents participate in online research panels, where they receive rewards for completed surveys. Others opt into rewards or loyalty programs that provide incentives via online games or apps. We also source respondents from online publishers who send their web traffic to surveys. The Lucid Quality Program evaluates our supply partners to ensure that customers receive high quality survey results.

What kind of security measures are in place to ensure that my results are high quality?
Lucid has default survey protection built in for all customers, on all surveys. Additionally, we have partnered with a number of survey platforms to provide easy enablement of advanced security features, such as Secure Client Callback (SCCB) and Hashing.

LUCID Marketplace on your terms

Explore our solutions for professionals. With Lucid’s suite of products, you’ll find the right participants for your study with fielding options that align with your project needs.

LUCID Marketplace

We match your survey with respondents who meet your targeting criteria, so you can get answers from the right people.


  • More control over your insights
  • Faster access to survey results
  • High quality responses
  • Fully transparent transactions

LUCID Theorem

This easy-to-use tool gives you access to millions of survey respondents in the U.S.


  • Fixed pricing
  • Easy setup
  • Programming in Qualtrics
  • Prepay option

Ad Measurement Solutions

Ensure that your campaign strategy is on track with our measurement tools. We can help you verify the impact of your ads and the accuracy of your data sets.

LUCID Impact Measurement

Survey consumers after they are exposed to your advertising campaign to measure its performance.


  • Track success in real-time
  • Smarter data visualization
  • Optimize media performance
  • Backed by powerful technology

LUCID Data Score

Measure the percentage of people in a data set that match the attributes you’re profiling.


  • Audience composition data
  • Data set accuracy
  • Campaign audience verification
  • Actionable results

Political Polling Posts

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“We run a lot of studies where we’re looking at specific target populations, and one of the appeals of Lucid is that we can get access to a number of different online data streams where quality control happens before they get to us.”

Heather Primm
Director of Operations at Data Decisions Group
Market Research

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