April 11, 2017

Lucid’s $60 million financing round, and what its CEO says it means for New Orleans

Lucid, a global audience platform based in New Orleans, has raised a $60 million financing round, money CEO Patrick Comer says will be used to grow the company's footprint worldwide and hire 100 people in 2017.

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April 10, 2017

Lucid raises $60M as it plans to dominate market research

Lucid raised $60M with partners Guidepost Growth Equity (formerly North Bridge Growth Equity). This is the largest deal the state of Louisiana has seen in the last 10 years! The company is excited to strategically grow the team and continue to be a major player in the market research industry.

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December 8, 2016

Facial Recognition Proves John Lewis is Most Engaging Christmas Ad

After mixed reactions last year, John Lewis has produced this year’s most engaging festive ad, according to a study which measures viewers’ emotions by tracking facial expressions. Lucid was thrilled to work with Realeyes who used facial recognition software to track which holiday ads in the UK were the most emotionally engaging.

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