Emel is a seasoned business leader with extensive experience in the research industry. She joined Lucid in 2016 to oversee the commercial operations of its newly-opened EMEA office. Today, Emel leads both the sales and post-sales teams in EMEA. Prior to her role at Lucid, Emel held senior positions at Research Now, where she was responsible for teams in London and Australia and later worked as Innovation and Client Onboarding Director at tech-based research firm Verve. With her deep understanding of the ResTech space Emel has a proven history of developing, driving and delivering strategic business priorities.