Lucid, Author at Lucid

How to Weight Data

Properly weighting data can help to ensure that you’re collecting the most representative sample possible.

Ad campaigns are a key component of brand building, but how do you know if your strategy is working? Try measuring advertising effectiveness.

Prior to launching a new product or offering, you can use concept testing to learn more about what customers think of your idea.

Perhaps you have an idea for a new product but need help with research and development. There are many aspects of product research to consider.

If you’re interested in launching an ad campaign, it’s important to consider the different types of advertising available to you.

Marketing is a big investment for any business, so improving marketing ROI should be a key goal. So, how can you measure marketing success?

When deciding which groups to use for survey sampling, it’s important to consider the sampling method that is best suited for your study.

The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.

It’s one of the biggest challenges marketers are facing today: media measurement that doesn’t rely on third-party cookies.