Why Market Research Is Important
Why is market research important? Learn more about the basics of market research and how it can give your business a competitive advantage.
Blog
How to Weight Data
Properly weighting data can help to ensure that you’re collecting the most representative sample possible.
How to Improve Gender Inclusivity for Survey Participants in Market Research
Often, survey participants only have the option to select male or female when asked to disclose their gender. It’s time for nonbinary to be a standard option.
How to Measure Advertising Effectiveness
Ad campaigns are a key component of brand building, but how do you know if your strategy is working? Try measuring advertising effectiveness.
What Is Concept Testing?
Prior to launching a new product or offering, you can use concept testing to learn more about what customers think of your idea.
What Is Product Research?
Perhaps you have an idea for a new product but need help with research and development. There are many aspects of product research to consider.
What Types of Advertising Can Be Used for a Campaign?
If you’re interested in launching an ad campaign, it’s important to consider the different types of advertising available to you.
How to Improve Marketing ROI
Marketing is a big investment for any business, so improving marketing ROI should be a key goal. So, how can you measure marketing success?
Different Methods of Survey Sampling
When deciding which groups to use for survey sampling, it’s important to consider the sampling method that is best suited for your study.
Accommodating for Changes in Online Survey Supply and Demand
Sample providers are selective about the studies they send respondents to. Creating more competitive surveys drives success in a marketplace.
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