Often, survey participants only have the option to select male or female when asked to disclose their gender. It's time for nonbinary to be a standard option.
Measuring the effectiveness of your ad campaign can optimise budget, improve messaging, help build your brand and so much more.
Do you want to generate revenue through the app you published? Use this guide to learn about different methods of app monetization.
Lucid’s Marketplace is designed for future growth with a focus on expansive sample supply, respondent experience, and more powerful data.
With Reach, Lucid’s feasibility tool, customers can gain easier access to feasibility estimates with more automated guidance.
Fielding Assistant, our newest product feature, optimizes your surveys so you don’t have to! It can monitor your survey and dynamically adjust CPI in real-time.
An effective survey requires a thoughtful design and well-structured questions. Learn more about open-ended questions and how to use them.
With the exciting news of Lucid joining forces with Cint, Patrick Comer, Lucid Founder and CEO, reflects on the grit and success that got Lucid to this phase of its journey.
Powered by the Lucid Marketplace, our Impact Measurement product allows brands to survey people who have been exposed to their ads and optimize brand lift.
Data processing is vital to helping companies gain valuable insights, make informed business decisions and secure a competitive edge.
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