Big Think

February 16, 2018

Lucid State 2018: Sample is the Match Key

In Lucid State 2018, Lucid’s Founder and CEO discusses the speed of data and how sample is evolving.

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GDPR

January 10, 2018

GDPR: “This is not going to go the way you think!” – Luke Skywalker

With the General Data Protection Regulation (GDPR) implementation in May, we are continuously working to ensure our company's and our partner's compliance. Follow along with our GDPR compliance journey, and learn vital information for the 2018 deadline.

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Quality

December 14, 2017

Lucid Quality: End of Year Release

The new methodology of the Lucid Supplier Quality Program improves the scientific rigor of the program, the respondent experience, and the fielding process.

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Big Think

December 8, 2017

To Whom am I speaking? Part II

In Part II of this three-part series, we explore the following questions: why is data important? Who uses it? And how does it figure in the big picture of marketing?

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Big Think

December 5, 2017

Lucid and Realeyes: Combining groundbreaking technologies to measure the emotional impact of UK Christmas Ads

The Holiday season is a vital time for brands to debut new advertisements. Each year Lucid and Realeyes work together to determine which advertisements are having the most impact on potential customers. This year’s big winner was Coca-Cola while John Lewis’ ad finished a disappointing 17th.

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Big Think

November 1, 2017

To Whom am I speaking? Part I

No matter how far back you go, successful marketing has been characterized by three inviolate rules: Who, What and How. Decide: Who do we want to persuade, What do we want to say, and How do we get the message to them.

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