February 1, 2017
Announcing Q4 Fulcrum Quality Scores
We've updated Fulcrum Quality Scores with fourth quarter data.
With the increasing prevalence of API-driven delivery, sample suppliers must adopt a programmatic approach in order to remain competitive. However, we understand that not all sample suppliers have software development resources on hand - a requirement for an effective API integration. We'd like to introduce Pulley, our newest integration offering. Pulley is a hybrid solution that takes an API-based, programmatic approach but is accessible to all of our partners.
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When we talk about “programmatic” in the world of sampling, we’re referring to a software solution that integrates with APIs to automate the process of supplying sample. In this post, we take a look at how programmatic sampling directly impacts supplier success.
A lot has changed since the early days of online market research and sampling. As with any industry, technology and user behavior have been the driving force. In this post, we take a look back at the evolution of online sampling and what we have learned as we move into a new era of programmatic.