How to Improve Gender Inclusivity for Survey Participants in Market Research
Often, survey participants only have the option to select male or female when asked to disclose their gender. It's time for nonbinary to be a standard option.
Blog
Why is it so important to measure your ad campaigns?
Measuring the effectiveness of your ad campaign can optimise budget, improve messaging, help build your brand and so much more.
How to Monetize an App
Do you want to generate revenue through the app you published? Use this guide to learn about different methods of app monetization.
The Future of Lucid’s Marketplace Will Be Powered by Flexibility and Adaptability
Lucid’s Marketplace is designed for future growth with a focus on expansive sample supply, respondent experience, and more powerful data.
Reach: Understanding the Science behind Survey Feasibility
With Reach, Lucid’s feasibility tool, customers can gain easier access to feasibility estimates with more automated guidance.
Optimizing Project Efficiency with Lucid’s Fielding Assistant
Fielding Assistant, our newest product feature, optimizes your surveys so you don’t have to! It can monitor your survey and dynamically adjust CPI in real-time.
What Are Open-Ended Questions?
An effective survey requires a thoughtful design and well-structured questions. Learn more about open-ended questions and how to use them.
“B” is for Belief, Not Billions: What Lucid’s $1.1B Deal Means for NOLA and ResTech
With the exciting news of Lucid joining forces with Cint, Patrick Comer, Lucid Founder and CEO, reflects on the grit and success that got Lucid to this phase of its journey.
Our “Secret Sauce” for Ad Effectiveness? The Lucid Marketplace.
Powered by the Lucid Marketplace, our Impact Measurement product allows brands to survey people who have been exposed to their ads and optimize brand lift.
What Is Data Processing in Research?
Data processing is vital to helping companies gain valuable insights, make informed business decisions and secure a competitive edge.
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