Blog

Help Us Shape the ResTech Landscape

As part of the research technology (ResTech) space, it’s important to understand our industry landscape and the members within it.

Data Cleaning: How It Works and Why You Should Do It

When you’re fielding online surveys, data cleaning can help to ensure that you get the most accurate and actionable results.

Lucid Product Release Roundup: 2020 Highlights

Lucid has released new feasibility and reporting features, real-time media measurement software, and more. Here’s a roundup of our 2020 product releases.

What Does Cookieless Media Measurement Look Like?

Going cookieless doesn’t mean the end of media measurement as we know it. Here are the steps we are taking to easily transition into cookieless measurement.

Learn to Run Multimarket Surveys Like a Pro

The ability to conduct surveys in multinational markets is highly valuable. Here are some tips to help you start running international studies like a pro.

The Real Marketing Strategy: Aligning with Consumers’ Shifting Perspectives

Consumer behaviors are changing and marketers are struggling to keep up. With first-party data we can market to audiences in a more meaningful way.

Online sampling is highly representative. Here’s how we do it.

As online sampling continues to increase in popularity among researchers, there are still questions about how representative it really is.

Benefits of Blending: Lucid’s Unique Sampling Capability

Lucid has the ability to classify suppliers, based on a range of characteristics, to create sample blends and substitute sample to match existing blends.