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Polling

December 20, 2016

A Closer Look at our 2016 Election Coverage

Like many others, our 2016 election poll wrongly predicted the outcome. We're still digging into the reasons why and can't wait to try again in 2020. Here's a bit more about what we're learning.

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Big Think

December 19, 2016

How Today’s Best Sample Suppliers Succeed with a Programmatic Approach

When we talk about “programmatic” in the world of sampling, we’re referring to a software solution that integrates with APIs to automate the process of supplying sample. In this post, we take a look at how programmatic sampling directly impacts supplier success.

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Big Think

December 14, 2016

Sampling in the Digital Age

A lot has changed since the early days of online market research and sampling. As with any industry, technology and user behavior have been the driving force. In this post, we take a look back at the evolution of online sampling and what we have learned as we move into a new era of programmatic.

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