Marketplace buyers may be consulting firms, market researchers, policy researchers, academics, or anyone else who needs to survey a specific audience. When you use our survey sampling tools, Lucid’s intuitive platform will connect you with respondents who match your desired survey criteria.
If you have an online community that can participate in paid surveys, you could be a Marketplace supplier. Lucid’s community of suppliers are often survey panels, loyalty or rewards programs, online apps, or website publishers that want to engage users with survey opportunities.
Lucid helps agencies, brands, and media buyers measure the effectiveness of their advertising. Impact Measurement, Lucid’s real-time analytics product, uses a survey-based methodology to measure the impact of digital advertising on brand lift, so you can optimize a campaign while it’s in-flight.
Lucid is trusted by hundreds of global brands.
Unique respondents to date
Market Research &
Lucid is the online market research tool designed for everyone. Our Marketplace software helps organizations across all industries access survey takers who contribute authentic responses to their studies- providing valuable data for their insights.
Market research agencies, brands, consulting firms and many other customers use the Lucid Marketplace to conduct market research. Our online platform enables them to:
- Gauge an audience’s opinions
- Understand consumer behaviors
- Predict purchase intent
- Track sentiments over time
- Inform product development
Advertising and Marketing Research Solutions
Find out how your campaigns are performing. Determine how your creative and placement are impacting your brand lift. Learn how your target audience is responding to your ads and make adjustments as needed.
Academic Research Solutions
Reach online audiences to participate in your research. Lucid’s flexible solutions allow you to easily reach survey respondents within targeted demographics. Data from our Marketplace is also eligible for IRB approval.
Policy and Social Research Solutions
We enable pollsters and other opinion researchers to gather first-party data to reveal the opinions, sentiments, and behaviors of specific audiences. The scale of our Marketplace allows studies to be run quickly, when responses are most relevant.
“I love Lucid. I wanna buy more through Lucid. It just makes life easy.”
Field Manager & Analyst, Abacus Data
Every researcher should know when to use surveys vs. questionnaires to generate the best results. Lucid’s sampling platform is a great tool for conducting surveys online.
With Reach, Lucid’s feasibility tool, customers can gain easier access to feasibility estimates with more automated guidance.
Fielding Assistant, our newest product feature, optimizes your surveys so you don’t have to! It can monitor your survey and dynamically adjust CPI in real-time.
An effective survey requires a thoughtful design and well-structured questions. Learn more about open-ended questions and how to use them.
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