Human answers on a massive scale.

Making the unknown known. Our global consumer insights platform delivers market research sample and powers ultimate cross-media measurement software. Real answers from real people in real time.

Learn more about
our products and services.


August 11, 2017

Nine months after the election, what can pollsters learn from their mistakes and do differently?

Between August and November last year, the Times-Picayune and Lucid collaborated to develop a daily tracking poll to estimate what might happen on November 8th. Though, like most polls, our prediction was wrong, we have decided to remodel our analysis because we believe our platform is uniquely positioned to provide solutions as the entire polling industry confronts declining telephone response rates.

READ MORE arrow arrow


August 7, 2017

The Country Jam of Senator Kid Rock

Musician Kid Rock announced in a tweet that he was considering running for US Senate. On a Lucid poll conducted this week, we asked 552 likely Michigan voters whom they will vote for in the upcoming Senate race. Kid Rock comes as a close second to Stabenow and is a strong frontrunner among Republican candidates.

READ MORE arrow arrow


July 19, 2017

YouthForce NOLA is back at Lucid!

YouthForce NOLA returned to Lucid for another outstanding summer internship program.

READ MORE arrow arrow


Job Opportunities

All Positions