Lucid is trusted by hundreds of global brands.
A better way to find answers.
The Lucid Marketplace makes it all possible. With a direct connection to the world’s most trusted sample providers, Lucid users can reach millions of survey respondents.
Unique respondents to date
Suppliers
Questions answered
Countries
Market Research &
Insights Solutions
Agencies, brands, firms, and many other organizations use
the Lucid Marketplace to conduct market research.
- Gauge an audience’s opinions
- Understand consumer behaviors
- Predict purchase intent
- Track sentiments over time
- Inform product development
Marketing & Ad Solutions
Find out how your campaigns are performing. Determine how your creative and placement are impacting your brand lift. Learn how your target audience is responding to your ads and make adjustments as needed.
Academic Solutions
Reach online audiences to participate in your research. Lucid’s flexible solutions allow you to easily reach survey respondents within targeted demographics. Data from our Marketplace is also eligible for IRB approval.
Polling Solutions
We enable pollsters and other opinion researchers to gather first-party data to reveal the opinions, sentiments, and behaviors of specific audiences. The scale of our Marketplace allows studies to be run quickly, when responses are most relevant.
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“I love Lucid. I wanna buy more through Lucid. It just makes life easy.”
Jonathan Nadeau
Field Manager & Analyst, Abacus Data
Marketplace Customer
Latest Blogs
How to Weight Data
Properly weighting data can help to ensure that you’re collecting the most representative sample possible.
How to Improve Gender Inclusivity for Survey Participants in Market Research
Often, survey participants only have the option to select male or female when asked to disclose their gender. It’s time for nonbinary to be a standard option.
How to Measure Advertising Effectiveness
Ad campaigns are a key component of brand building, but how do you know if your strategy is working? Try measuring advertising effectiveness.
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