June 16, 2016
How Time of Day and Demographics Impact Mobile Usage
What kind of device are you on right now as you read this article? Are you on your phone? A laptop? As the number of mobile interviews continues to grow and outpace non-mobile conversion rates, and with deep profiling provided by Fulcrum and Proof, we decided to take a closer look at mobile usage patterns on the Lucid platform. While some of the results are what you might expect, we were also able to see some interesting usage patterns by different demographic groups.