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Culture

August 12, 2016

A Farewell to Our Summer 2016 Intern Class

As the summer comes to a close, it is time to say goodbye to our intern class. At Lucid, our interns aren’t an adjunct to our team; they become part of it, and part of our culture. The hard work that they put in this summer is priceless - we hope to them as well as to us! Over the last few months, all eight of our interns have been working hard on projects to help our company grow. Let's see what everyone was up to this summer!

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Quality

August 8, 2016

Blending: How to Ensure High Quality Data and Reduce Sample Bias

Sample blending (using sample from multiple sources) broadens your reach while collecting data, and allows you to get more information faster because answers are coming from multiple sources instead of one, overall increasing the quality of your study. The concept of blending keeps the sample mix consistent over time because you are able to more accurately represent and monitor a specific target audience, making your data reliable. Get the most out of sample blending with these tips:

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Quality

August 1, 2016

Improve Your Research Quality With Red Herring Questions

Do you ever wonder how great research comes together? In today’s 24/7 world of online sample, respondent engagement and perceived quality are critical metrics of success for all clients. How do you determine “bad” respondents? And more importantly, how do you ensure all respondents are engaged and providing the most accurate responses? Enter: red herrings.

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