Market Research and Insights Professionals

Lucid enables fast, affordable consumer intelligence when you need it most. We help brands and agencies reach the right audiences for online studies.

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Market Research with LUCID

With the ability to target respondents from an array of demographics and regions, Lucid offers a one-stop-shop for anyone looking to conduct market research. 

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Quick Turnaround

Because of our platform’s programmatic technology, your survey will begin filling with respondents as soon as it’s launched – so you can get the fastest results possible.  

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Access to Niche Audiences

We provide a direct connection to millions of respondents, which makes it easier for you to find those harder-to-reach participants for your survey.

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Survey Protection

Lucid has a system of robust security measures in place to identify fraudulent behavior and prevent bad actors from participating in your studies. 

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Flexible Project Management

With self-serve software options, like Marketplace and Theorem, as well as professional services, we’ll make sure you have a market research option that works for you.

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Frequently Asked Questions

How long does it usually take for studies to start fielding?

Most studies begin fielding within hours of being launched – although the fielding time will vary, based on the length of your survey, cost per interview (CPI), and the audience you’re targeting. Harder-to-reach audiences may take longer to field. 

Where are Lucid respondents sourced?

There are a few different ways that respondents are sent to surveys. Some respondents participate in online research panels, where they receive rewards for completed surveys. Others opt into rewards or loyalty programs that provide incentives via online games or apps. We also source respondents from online publishers who send their web traffic to surveys. The Lucid Quality Program evaluates our supply partners to ensure that customers receive high quality survey results.

What kind of security measures are in place to ensure that my results are high quality?

Lucid has default survey protection built in for all customers, on all surveys. Additionally, we have partnered with a number of survey platforms to provide easy enablement of advanced security features, such as Secure Client Callback (SCCB) and Hashing.

LUCID Marketplace on your terms

Explore our solutions for professionals. With Lucid’s suite of products, you’ll find the right participants for your study with fielding options that align with your project needs.

LUCID Marketplace

We match your survey with respondents who meet your targeting criteria, so you can get answers from the right people.

  • More control over your insights
  • Faster access to survey results
  • High quality responses
  • Fully transparent transactions

LUCID Theorem

This easy-to-use tool gives you access to millions of survey respondents in the U.S.

  • Fixed pricing
  • Easy setup
  • Programming in Qualtrics
  • Prepay option

Market Research and Insights

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