Julia Reuther, Consultant, Project Success gives an overview of how Cint’s Impact Measurement product helps marketers understand how exposure to advertising impacts consumers’ attitudes and opinions about a brand.
What is Impact Measurement?
TV upfronts and NewFronts – and CintSnap insights into the state of streaming 2024
Both CTV and linear TV advertising present big opportunities for advertisers. In particular, the booming demand for CTV ads. We look at what the TV upfront and NewFronts are all about and the state of streaming in 2024.
Exploring insights on consumer sentiments around sustainability
We look at two recent reports published in partnership with Cint, that focus on global consumer sentiments around sustainability.
How to successfully navigate niche audiences: A teaser to our Whitepaper
In the world of market research, finding and engaging with niche audiences can feel like navigating uncharted territories. Gaining insights demands innovative strategies and streamlined processes.