Respondent experience is important. From feasibility to fielding time, a positive respondent experience is crucial to good research.
Lucid has the ability to classify suppliers, based on a range of characteristics, to create sample blends and substitute sample to match existing blends.
The Lucid Quality Program increased its international reporting by 400% in 2019. Here’s what we learned about global sample quality trends.
The market research industry has long associated better quality with higher prices. We used Lucid’s library of transactional data to determine if there was evidence to support this claim.
Drop rate affects more than your number of survey completes. It impacts the quality of market research, for both respondents & researchers.
After expanding internationally over the past year, the best is yet to come for the Lucid Quality Program.
The Lucid Quality Program is releasing results more frequently and continuing its expansion into new countries.
Our Supplier Quality Program is gearing up to move down under! With the successful launch of beta testing in Q3, Lucid is on track to release Australian supplier scores in Q4.
With the successful fielding of our first German suppliers, Lucid quality is making its way across the globe. By next quarter, our Supplier Quality program is projected to be launched in three continents.
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