LUCID Data Score

To target the right people online, we rely on audience data sets. But how can advertisers, agencies, media sellers, and data providers know the accuracy of their data?

Know the accuracy of your data

Data Score is the only tool that measures the percentage of people in a data set that match the attributes you’re profiling.

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Measure Audience Composition

Lucid measures “Attribute Density” – the percentage of people in your audience that match the attributes you’re targeting.

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Verify Campaign Audience

While a campaign is in-flight, our Campaign Validation tool surveys the audience and confirms whether they meet the target criteria.

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Determine Data Set Accuracy

Our Segment Validation tool surveys the people in your data segment and determines whether they meet the target criteria.

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Get actionable results

Knowing the accuracy of your data sets allows you to more effectively evaluate the success of an ad campaign.

Get started with LUCID.

How can we help you?
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