Fulcrum has changed the way market research sample is bought and sold. Fulcrum is the first global programmatic marketplace for sample (that means human beings who take surveys). By bringing buyers and suppliers together on a powerful programmatic platform, we provide the highest quality survey sample – solving research needs at the speed of technology. Fulcrum is fast, flexible, cost-efficient, and transparent.
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Fulcrum provides sample buyers with a robust operating platform, seamlessly combining project management, procurement, and transparency with automated buying and selling.
As the Industry's single open platform unifying all sample operations, Fulcrum delivers everything from bidding and buying to fielding and invoicing.
Suppliers on the Fulcrum Exchange gain access to the largest and fastest growing inventory of surveys with knowledge of and control over who is buying the sample.
Fulcrum APIs provide a standardized method for reading live survey qualification criteria, remaining available quotas, current pricing, and performance statistics. All of this is done without utilizing the personal data of panel members.