On Device Research sees 50% increase in quarterly programmatic revenue with Lucid’s Marketplace Supply API

The Challenge

On Device Research, a mobile market research sample provider with offices in London, Dubai and Singapore, needed a way to grow its respondent base, work more efficiently, and expand into new markets.

Solution

On Device partnered with Lucid to fully integrate their mobile app within Lucid’s Marketplace Supply API. This enabled On Device to access the Lucid Marketplace in real time, programmatically respond to surveys, and provide qualified respondents.

“The flexibility of Lucid’s Marketplace Supply API allows us to create a much better experience for the consumer. And by providing a better experience, we improve the quality of the data for our clients.”

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With constant innovation and optimization within the integration, this increase in revenue and survey completes is still continuing. On Device has now achieved a more enticing offering for their clients due to a much larger and more engaged user base.

Benefits

On Device respondents are now gaining access to qualified, highly-ranked surveys in the Lucid Marketplace. Respondents can maximize their incentives and optimize their time spent taking surveys, which has significantly helped the company retain and engage their app users. This improvement has also led to better data quality for On Device and their clients.

CEO and Co-Founder Alistair Hill says, “The flexibility of Lucid’s Marketplace Supply API allows us to create a much better experience for the consumer. And by providing a better experience, we improve the quality of the data for our clients.”

Lucid acts as a partner instead of merely a technology supplier. As CTO and Co-Founder Tim Cleminson says, “Their customer success teams are pretty exceptional. They are very transparent, continuously provide data on the effectiveness of our integration, and give constant guidance.”

Another key advantage to working with Lucid is that On Device has been able to build revenue quickly without increasing internal costs – a key challenge for many organizations. “Fundamentally, we can just scale the revenue independently of staff,” said Alistair. Tim added, “We can do hundreds of thousands of survey completes, with around one operational employee working on it.”

Results

It only took six months to start seeing real results. Now, On Device has been increasing revenue every quarter.

“Our programmatic revenue growth is 50%, quarter on quarter. Which is very exciting. And it’s enabling significant growth for the rest of our business as well,” said Alistair. This trend repeats in terms of respondent numbers, which has also doubled quarterly. “Lucid has enabled us to have a much bigger user base than we would have been able to sustain on our own, because we’ve been able to populate our app with a continuous supply of surveys,” said Alistair.

With constant innovation and optimization within the integration, this increase in revenue and survey completes is still continuing. On Device has now achieved a more enticing offering for their clients due to a much larger and more engaged user base.

The future for On Device, and the promise that the supply API integration brings, is very exciting for both teams. Alistair said, “Lucid is a truly trusted partner of ours. Our incentives are completely aligned, so we’re excited about growing together. As they and the programmatic survey market grow, we’re eager to grow with them.”

“Lucid has enabled us to have a much bigger user base than we would have been able to sustain on our own, because we’ve been able to populate our app with a continuous supply of surveys.”

Want to learn more about Lucid’s solutions? Get in touch with our team.

Lucid sits at the center of the programmatic insights ecosystem. While we’re not a survey platform or a market research firm, Lucid’s sampling Marketplace operates between the two. 

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