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Measurement Solutions
Ensure that your campaign strategy is on track with our measurement tools. We can help you verify the impact of your ads and the accuracy of your data sets.
LUCID Impact Measurement
Survey consumers after they are exposed to your advertising campaign to measure its performance.
- Track success in real-time
- Smarter data visualization
- Optimize media performance
- Backed by powerful technology
LUCID Data Score
Measure the percentage of people in a data set that match the attributes you’re profiling.
- Audience composition data
- Data set accuracy
- Campaign audience verification
- Actionable results
LUCID Marketplace on your terms
Explore our solutions for professionals. With Lucid’s suite of products, you’ll find the right participants for your study with fielding options that align with your project needs.
LUCID Marketplace
We match your survey with respondents who meet your targeting criteria, so you can get answers from the right people.
- More control over your insights
- Faster access to survey results
- High quality responses
- Fully transparent transactions
LUCID Theorem
This easy-to-use tool gives you access to millions of survey respondents in the U.S.
- Fixed pricing
- Easy setup
- Programming in Qualtrics
- Prepay option
Ad measurement posts
Reach: Understanding the Science behind Survey Feasibility
With Reach, Lucid’s feasibility tool, customers can gain easier access to feasibility estimates with more automated guidance.
Optimizing Project Efficiency with Lucid’s Fielding Assistant
Fielding Assistant, our newest product feature, optimizes your surveys so you don’t have to! It can monitor your survey and dynamically adjust CPI in real-time.
What Are Open-Ended Questions?
An effective survey requires a thoughtful design and well-structured questions. Learn more about open-ended questions and how to use them.
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“From an operational standpoint, Lucid saves me about a day of work per project. Having this platform cuts out all the middlemen: PMs, programmers, and even the client.”
Alex Brooks
Managing Partner at Brookmark
Market Research
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