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Measurement Solutions
Ensure that your campaign strategy is on track with our measurement tools. We can help you verify the impact of your ads and the accuracy of your data sets.
LUCID Impact Measurement
Survey consumers after they are exposed to your advertising campaign to measure its performance.
- Track success in real-time
- Smarter data visualization
- Optimize media performance
- Backed by powerful technology
LUCID Data Score
Measure the percentage of people in a data set that match the attributes you’re profiling.
- Audience composition data
- Data set accuracy
- Campaign audience verification
- Actionable results
LUCID Marketplace on your terms
Explore our solutions for professionals. With Lucid’s suite of products, you’ll find the right participants for your study with fielding options that align with your project needs.
LUCID Marketplace
We match your survey with respondents who meet your targeting criteria, so you can get answers from the right people.
- More control over your insights
- Faster access to survey results
- High quality responses
- Fully transparent transactions
LUCID Theorem
This easy-to-use tool gives you access to millions of survey respondents in the U.S.
- Fixed pricing
- Easy setup
- Programming in Qualtrics
- Prepay option
Ad measurement posts
Tapping Elbows and Smiling with Masks: A New Era of Customer Relationships and ResTech
As ResTech needs continue to change, technology and customer relationships are merging in a unique way. Lucid is leading the charge.
Using Rating Questions vs. Ranking Questions in a Survey
If you’re creating a survey for your business, it’s important to know the right types of questions to use. Learn more about the benefits of rating and ranking questions and what makes them different.
5 Critical Lessons to Learn from Your Survey Drop Rate
Drop rate affects more than your number of survey completes. It impacts the quality of market research, for both respondents & researchers.
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“From an operational standpoint, Lucid saves me about a day of work per project. Having this platform cuts out all the middlemen: PMs, programmers, and even the client.”
Alex Brooks
Managing Partner at Brookmark
Market Research
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