Advertising and
Marketing Professionals

Build your marketing tech stack with Lucid. Our suite of products allows you to survey people within your target market to inform your advertising strategy, develop content ideas, and more.

calculating ad measurement

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Marketing and Ad Solutions with LUCID

Lucid enables market research, brand studies, brand lift and ad effectiveness measurement, and tools to ensure the accuracy of your data sets.

Conduct Market Research

The Marketplace software allows you to conduct market research, as well as brand lift and awareness studies within your target market. You can also test your creative concepts and ads before you launch.

Get a Read on the Population

Our easy-to-use respondent discovery tool, Theorem, allows you to target U.S. nationally representative survey takers – for $1 per respondent. It’s a great way to get an idea of the topics that are most relevant to the general population. 

Measure Ad Performance

Every marketer wants to make sure their ads are performing well. Impact Measurement is an analytics product you can use to measure brand lift and optimize media performance in real-time. 

Ensure Accuracy of Data Sets

To target the right people online, you rely on audience data sets. Data Score measures the percentage of people in a data set that match the attributes you’re profiling – so you’ll know for certain that your data is accurate.

Impact Measurement Example

Frequently Asked Questions

How long does it usually take for studies to start fielding?

Most studies begin fielding within hours of being launched – although the fielding time will vary, based on the length of your survey, cost per interview (CPI), and the audience you’re targeting. Harder-to-reach audiences may take longer to field. 

Where are Lucid respondents sourced?

There are a few different ways that respondents are sent to surveys. Some respondents participate in online research panels, where they receive rewards for completed surveys. Others opt into rewards or loyalty programs that provide incentives via online games or apps. We also source respondents from online publishers who send their web traffic to surveys. The Lucid Quality Program evaluates our supply partners to ensure that customers receive high quality survey results.

What kind of security measures are in place to ensure that my results are high quality?

Lucid has default survey protection built in for all customers, on all surveys. Additionally, we have partnered with a number of survey platforms to provide easy enablement of advanced security features, such as Secure Client Callback (SCCB) and Hashing.

Measurement Solutions

Ensure that your campaign strategy is on track with our measurement tools. We can help you verify the impact of your ads and the accuracy of your data sets.

LUCID Impact Measurement

Survey consumers after they are exposed to your advertising campaign to measure its performance.

  • Track success in real-time
  • Smarter data visualization
  • Optimize media performance
  • Backed by powerful technology

LUCID Data Score

Measure the percentage of people in a data set that match the attributes you’re profiling.

  • Audience composition data
  • Data set accuracy
  • Campaign audience verification
  • Actionable results

LUCID Marketplace on your terms

Explore our solutions for professionals. With Lucid’s suite of products, you’ll find the right participants for your study with fielding options that align with your project needs.

LUCID Marketplace

We match your survey with respondents who meet your targeting criteria, so you can get answers from the right people.

  • More control over your insights
  • Faster access to survey results
  • High quality responses
  • Fully transparent transactions

LUCID Theorem

This easy-to-use tool gives you access to millions of survey respondents in the U.S.

  • Fixed pricing
  • Easy setup
  • Programming in Qualtrics
  • Prepay option

Ad measurement posts

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