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Measurement Solutions
Ensure that your campaign strategy is on track with our measurement tools. We can help you verify the impact of your ads and the accuracy of your data sets.
LUCID Impact Measurement
Survey consumers after they are exposed to your advertising campaign to measure its performance.
- Track success in real-time
- Smarter data visualization
- Optimize media performance
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LUCID Data Score
Measure the percentage of people in a data set that match the attributes you’re profiling.
- Audience composition data
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LUCID Marketplace on your terms
Explore our solutions for professionals. With Lucid’s suite of products, you’ll find the right participants for your study with fielding options that align with your project needs.
LUCID Marketplace
We match your survey with respondents who meet your targeting criteria, so you can get answers from the right people.
- More control over your insights
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LUCID Theorem
This easy-to-use tool gives you access to millions of survey respondents in the U.S.
- Fixed pricing
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- Programming in Qualtrics
- Prepay option
Ad measurement posts
How Attitudinal Measurement Is Applied to Strategic Brand Measurement
One of many measurement solutions within the advertising space, attitudinal measurement is a valuable part of brand measurement.
8 Steps to Help You Prepare for a Survey Sampling Project
Before launching a study, it’s important to design and program your survey correctly. Follow these simple steps to ensure that your project is set up for success.
Survey Translation in Market Research: Is it Necessary?
With the growing number of multinational studies on the Lucid Marketplace, many researchers are wondering if they need to translate their surveys.
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“From an operational standpoint, Lucid saves me about a day of work per project. Having this platform cuts out all the middlemen: PMs, programmers, and even the client.”
Alex Brooks
Managing Partner at Brookmark
Market Research
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