How the LUCID Marketplace Works
We like to think of Lucid as a questions-and-answers ecosystem. In our Marketplace, agencies, brands, or any other organization that needs survey responses (also known as “sample”) can connect directly with suppliers who provide respondents.
Reverse Auction Design
With suppliers bidding on buyers’ projects, Marketplace buyers set the price of sample.
Transparent Exchange
Buyers know exactly who they are buying from – and suppliers know who they’re selling to. We don’t white-label your sample.
Built For Speed
Respondents are immediately matched with the surveys they qualify for – as soon as the study is launched.
Highest-quality Sample
Five independent quality checks, including our Lucid Quality Program, ensure that your survey responses are authentic.
LUCID: A True Marketplace
Lucid operates as a true marketplace, which means we don’t set the price of sample or show preference to any suppliers. Our job is simply to create the ecosystem and ensure that the Marketplace is a reliable and secure place for you to do business.