How the LUCID Marketplace Works
We like to think of Lucid as a questions-and-answers ecosystem. In our Marketplace, agencies, brands, or any other organization that needs survey responses (also known as “sample”) can connect directly with suppliers who provide respondents.
Reverse Auction Design
With suppliers bidding on buyers’ projects, Marketplace buyers set the price of sample.
Built For Speed
Respondents are immediately matched with the surveys they qualify for – as soon as the study is launched.
Five independent quality checks, including our Lucid Quality Program, ensure that your survey responses are authentic.
“Previously, with phone research, it was limited – maybe we could do a couple of surveys a week. With the API integration we have with Lucid, we’re launching 20 to 30 tests a day.”
Survey Scientist, Civis Analytics
LUCID: A True Marketplace
Lucid operates as a true marketplace, which means we don’t set the price of sample or show preference to any suppliers. Our job is simply to create the ecosystem and ensure that the Marketplace is a reliable and secure place for you to do business.