Lucid Announces $100M GMV Milestone in Its Marketplace

Nov 19, 2019 | Uncategorized

Lucid, the leading global programmatic platform for buying and selling sample, today announced that it has reached a Gross Merchandise Value (GMV) of $100 million USD – the total value of all sample transactions within its marketplace.

This milestone comes less than ten years after launching the Lucid Marketplace, exhibiting the company’s investment in growing partnerships and advancing market research technology. As the only open sample marketplace less than a decade old, Lucid already contributes to research in over 100 countries. Collaborating with 1,000 marketplace supply partners and more than 2,000 buyers, the Lucid Marketplace has grown by 41% in 2019 alone.

Patrick Comer, Founder and CEO at Lucid, said, “Since our inception, it’s been an absolute thrill to witness Lucid’s growth. Reaching $100 million in GMV not only shows the value we bring to customers, but also the trust we have earned with our marketplace partners.”

This year, Lucid was listed as one of GRIT Top 50 Most Innovative market research companies, as well as the Top Emerging Player. The company was a finalist for the Market Research Society’s Operational Awards for the achievements of its Lucid Quality Program – the industry’s first quality measurement initiative. Lucid was also named a Top Workplaces winner by the New Orleans Times-Picayune as well as Best Place to Work by New Orleans CityBusiness.

One of Lucid’s core values is building community, and to celebrate its GMV milestone, the company has made a $10,000 donation to YouthForce NOLA – an education, business, and civic collaborative that prepares New Orleans public school students for successful pursuit of high-wage, high-demand career pathways. 

Cate Swinburn, YouthForce NOLA President, said, “In the spirit of celebrating growth, we are pleased to have Lucid sign on as a sponsor of the fourth annual YouthForce NOLA Career Expo, which will be held March 11, 2020. Projected to serve more students and exhibit more high-wage employers, the Career Expo is a terrific example of the New Orleans’ business community’s commitment to our young people – their future talent. Lucid has been a YouthForce champion from the start, and we thank them.” 

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