Lucid Supplier Quality Scores: Q2 2018 Results

Jul 27, 2018 | Marketplace, Quality, Monetization

By: Courtney Williams, Executive Director, Quality

Continued International Growth
As the Lucid Supplier Quality Program continues to expand globally, we are elevating sample quality on a broader scale than ever before.

Last quarter, our program entered its first international market – and we’ve already welcomed over half a dozen new US and UK suppliers. Germany is the most recent country to add suppliers to our international supplier list, and those scores are available now.

The latest scores can be viewed here.

We’re pleased to announce that in Q3, we’ll start beta testing our program in Australia! Fielding will officially begin in Q4, and you can look forward to seeing the results published in early 2019.

Coming Soon: The Lucid Sample Blending Calculator
This quarter, Lucid is partnering with the architect of the quality program, Chuck Miller at DM2, to develop and test a new sampling tool for tracking studies: the Lucid Sample Blending Calculator.

Traditionally, to help prevent bias from over/under-representation of certain groups, researchers carefully apply quotas when obtaining data from their target population. However, similar effort should also be taken to manage latent sample characteristics that are inherent in data sources, due to differences in recruitment strategies. This is because (even when demographics are matched precisely), latent or unseen characteristics can influence data outcomes – with the degree of influence driven by survey subject matter.

The Sample Blending Calculator will be supplied with data from the sample composition module of the quality program. Each quarter, it will be updated by leveraging consistency scores and other observable data points. Testing is presently underway and we will publish additional news about this upcoming tool as we finalize the details. Stay tuned!

Scoring Criteria
Supplier scores are measured by the following criteria:

  1. QScore: Quality “grades” based on standard survey response measures (e.g. time spent on survey, attentiveness, open-end response quality).
  2. Acceptance: Identifies the number of buyer-accepted survey completes for each individual supplier – then compares that number to the marketplace average of buyer-accepted survey completes.
  3. Consistency: Measures the composition of respondent attitudes/opinions over time – helping to ensure that composition bias is minimized for tracking research.

GDPR Compliance
For those who have been following our quality releases, you may notice we are no longer reporting supplier GDPR Compliance readiness, as the GDPR deadline has passed. Suppliers with access to EU Data Subjects are only allowed to participate in the Lucid Marketplace if they are GDPR compliant. We ask all Lucid suppliers with GDPR compliance obligations to self-certify and answer questions about their GDPR program to confirm compliance.

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