Knowledge Hub
Your Source for Research Technology and Insights Knowledge
Welcome to the Lucid Knowledge Hub – a resource for the programmatic insights community. Here, you’ll find helpful information about market research, media measurement, and other Research Technology (ResTech) topics.
Market Research
Media Measurement
Customer Stories
ResTech Basics
Supplier Community
Industry Trends
Why Market Research Is Important
Most popular
What Is CTV and Linear TV Advertising?
How to Apply First-party Data to a Marketing Strategy
Survey vs. Questionnaire: Is There a Difference?
What is the Difference between a Brand Tracker and Brand Lift Study?
How to Do Market Research for CPG Companies
Getting the Most Effective Market Research for Consulting Firms
What Is CTV and Linear TV Advertising?
How to Apply First-party Data to a Marketing Strategy
Using Surveys as a Creative Way to Engage Loyalty Program Members
The Real Marketing Strategy: Aligning with Consumers’ Shifting Perspectives
Help Us Shape the ResTech Landscape
Data Cleaning: How It Works and Why You Should Do It
What Does It Mean to “Supply” Survey Sample?
How ResTech Enables Data-driven Knowledge without Sacrificing Privacy
ResTech and Beyond: The Continued Expansion of Our Industry Landscape
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