Lucid helps drive new business wins for MullenLowe Mediahub with 40% sample cost savings

The Challenge

For MullenLowe Mediahub, the media arm of MullenLowe, getting quality sample in niche industries is crucial to their success. However, due to the breadth and depth of their  business, obtaining this sample can be a challenge. 

Speed is also vital to MullenLowe Mediahub’s research. Many of their new business projects require quick, high-quality results – deliverables that many traditional survey panels are unable to provide.

Solution

In 2017, MullenLowe Mediahub began working with Lucid to source sample from various hard-to-reach markets. This enabled them to expand client offerings and improve the efficiency of their research – in terms of both cost and time.

“Lucid thinks about our surveys and consults with us to ensure we are getting the best results possible.”

lucid sample black logo

In the past 12 months, MullenLowe Mediahub has won a series of new business pitches using sample provided by Lucid.

Benefits

In addition to the improved quality of sample, the flexibility of Lucid’s platform has been hugely beneficial to MullenLowe Mediahub.

Danielle Zion, Comms Planning Supervisor at MullenLowe Mediahub said, “We try to limit the number of write-ins we have, but the open-ends have been really valuable. We have received some really good insights from that. It also helps to determine quality, as it proves people are not flying through the survey.”

Another key benefit is Lucid’s consultative services. Zion added, “Lucid thinks about our surveys and consults with us to ensure we are getting the best results possible.”

Furthermore, Lucid’s always-on attitude and ability to communicate with clients in an approachable, less formal way has been a major bonus.

Zion explains, “We like that we don’t have to put a formal proposal or request together. We can email Lucid at any time and they will respond wherever they are. All we have to say is, ‘We need X, Y, and Z’, and it gets done. It requires a bit of trust, but that is exactly what we have. It makes life a lot easier.”

Results

With Lucid, MullenLowe Mediahub has seen cost savings of approximately 40%, in comparison to other sample providers – enabling them to conduct more surveys. In addition, Lucid provides a quick turnaround, which allows MullenLowe Mediahub to consistently meet tight deadlines. It also gives their teams more time to analyze survey results as they prepare for new business pitches. 

In the past 12 months, MullenLowe Mediahub has won a series of new business pitches using sample provided by Lucid.

Plus, with the significant cost savings and speed of delivery, MullenLowe Mediahub now runs over 50 surveys a year. 

Zion explains, “The cost and speed of Lucid’s delivery has meant that we are able to get more projects approved. Previously, if we put a proposal in front of a team, there was usually no wiggle room on budget. Now, working with Lucid because of the speed and price point, we can work with any budget we are given – which is amazing.”

“The cost and speed of Lucid’s delivery has meant that we are able to get more projects approved.”

Want to learn more about Lucid’s solutions? Get in touch with our team.

Lucid sits at the center of the programmatic insights ecosystem. While we’re not a survey platform or a market research firm, Lucid’s sampling Marketplace operates between the two. 

Related Case Studies